Maty's Rebrand
As Maty's grew into a nationally known and trusted source for family wellness products under the Bayer portfolio, our team began the rebranding process based on consumer feedback, competitor audits, industry opportunities, and modern design strategies. As the in-house senior design team, Kristy Taylor and I led the modernized creative approach focused on speaking to our new target audiences, refocusing as leaders in the Pediatric space, reimagining on-pack messaging structure, increasing internal production efficiencies, and improving e-commerce search rank performance.
Note: due to shifts in the 2025 Bayer marketing strategy, this rebrand was put on pause. Therefore, a limited number of assets are available to be displayed, and all should be viewed as for concept only.
Focus Areas: Consumer Packaged Goods, Creative Strategy, E-Commerce Marketing, Digital Ads, Packaging Design, Social Media, Photo Manipulation
Amazon Storefront
With Amazon leading the charge of Maty's drastically improved sales performance, a complete overhaul of the storefront and product display pages was high priority. For each product page, my focus included:
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Ingredient-based main imagery
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Rebrand messaging
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Ingredient education
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Key product differentiators
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Supplement facts panel
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Value adds
In the examples above and below, we can see how generative AI assists in creating imagery that ranks highly in Amazon search performance. Such as generating images that cater to a diverse group of individuals, relevant age ranges, showcase product uses, include relevant accessories, and placement in various environments or scenarios.
Digital Marketing
One of our unwavering goals in this rebrand strategy was clear communication with our consumers from conception to launch. While the messaging structure on Maty's product packaging was a key focus, how we shared, updated, and encouraged this drastic change with our consumers would also be of utmost importance. By focusing on "new look, same great products" we are ensuring the same safety and trust while generating excitement for the new brand. This messaging was intended to come to life as a 360 marketing approach, covering digital platforms such as banner advertising, social media, and paid media.
Packaging & Image Generation
One of our unwavering goals in this rebrand strategy was clear communication with our consumers from conception to launch. While the messaging structure on Maty's product packaging was a key focus, how we shared, updated, and encouraged this drastic change with our consumers would also be of utmost importance. By focusing on "new look, same great products" we are ensuring the same safety and trust while generating excitement for the new brand. This messaging was intended to come to life as a 360 marketing approach, covering digital platforms such as banner advertising, social media, and paid media.
